Our Story

Developed by award-winning pharmacist Pupinder Ghatora, Mpharm MRPharmS SCS, and David Hyland, MSc MBA, Ingenious supplements are grounded in science.

Over fifteen years ago, David Hyland read an article published by Harvard Medical School on the effects of ingested collagen on joint health. Interested, David started researching the human biochemistry of collagen, later meeting and presenting his findings to Pupinder Ghatora.

They were struck by the power of collagen. How it affects so much of how we look and feel; from our outward appearance (healthy looking skin, hair and nails) to the inner workings of our body, (our joints, energy and ability to heal).

Young people have a natural abundance of collagen, but as we age our ability to reproduce collagen diminishes. David and Pupinder realised an effective collagen supplement would have the potential to transform the way people both look and feel.

However, their research also revealed a significant barrier that needed to be overcome for maximum effectiveness.

After several trials using various pharmaceutical delivery mechanisms, they designed an ingenious capsule. It was able to travel through the stomach, but degraded in the small intestine, the site of maximum absorption.

Through their investigations they discovered their capsule enabled the collagen peptide to work its way all over the body, to the joints, skin and bones, in fact anywhere that the body needed it.

With the capsule tested, David and Pupinder looked once again at the body and wondered if there was anything else that would truly benefit a person as they aged. They toyed with numerous possibilities before finally deciding on two further hero ingredients; Hyaluronic Acid and Astaxanthin.

Hyaluronic Acid is a molecule already naturally occurring in our bodies It can bind to 1,000 times its own weight in water and is wonderful for skin and joints alike.

Astaxanthin is an amazing antioxidant, 6,000 times more powerful than vitamin C. Studies have shown it provides protection from UV rays and boosts immunity.  

They worked out the optimum quantities the body needed of the three ingredients: collagen, hyaluronic acid and astaxanthin, then patented and trademarked their triple active formula with its unique enteric delivery capsule.

It was important to both Pupinder and David to create the highest quality, most holistic supplement possible, so they chose to manufacture in the UK where the capsules are hand-filled to protect the delicate structure of the active ingredients. They do not use fillers, binding agents, sweeteners or preservatives that are commonly found in lower quality supplements.

Since Ingenious Beauty launched in 2016, the testimonials have been glowing, and it is widely used by models and celebrities, discover what they say.

In January 2019 Ingenious Beauty received the Good Housekeeping seal of approval, after a three-month trial, which concluded:

“Testers were pleased to see a noticeable improvement to their skin, with complexions looking brighter and more even toned. Nails were smoother and stronger, and hair felt thicker. Testers loved that the capsules had little to no taste which meant it was easy to take.”

With Ingenious Beauty established, David and Pupinder began working upon a Vegan Supplement.

With their no compromise approach, they investigated possible ways to replicate Ingenious Beauty’s amazing results, using only plant-based ingredients.

All collagen originates from animal or marine sources, it was a challenge to discover a plant-based substitute that would give users the same effects.

However, after exhaustive trials and research, they discovered a revolutionary new ingredient called Astrion. Derived from herbs traditionally used in Chinese medicine, Astrion is clinically proven to stimulate collagen synthesis and protect the body’s existing collagen from degradation.

They combined it once again with HA and Astaxanthin, also adding Vitamin C, Vitamin E and Zinc to create a truly effective vegan formula.

Today, Pupinder and David continue to research and seek out the latest scientific innovations, always striving to stay ahead of the curve to bring you, our loyal Ingenious family, the very best nutraceuticals.

We have another new exciting product currently in development, so check back in a few months to discover what it is….