Collagen supplements continue to divide opinion. On the one hand there is a growing body of evidence (supported by clinical trials) which proves that taking a collagen supplement does benefit skin, but there is also the fact that collagen is a protein and therefore subject to the destructive action of the stomach – which will breakdown any protein and destroy it.
So what should people believe? Well in reality both points are correct. Early collagen trials*1 *2 involved people taking 10g (10,000mg) of collagen daily. These trials revealed there was an improvement to skin with supplemental collagen, typically a reduction in wrinkles of around 26%.
However we know now that much of this collagen would have been destroyed by the stomach and wasted – so the results occurred DESPITE the stomach breaking down a significant proportion of the collagen. Only a small quantity of the 10g managed to enter the bloodstream, but this was enough to effect a change.
When David Hyland and Pupinder Ghatora set out to create Ingenious Beauty, the ultimate collagen supplement, they decided to tackle this problem head on. For a collagen supplement to be truly effective (without any wastage) they realised the collagen would need to be protected as it passed through the stomach. If they could keep the collagen safe on its journey through the body and ensure it reached the small intestine, then there would be NO WASTAGE and it would be a far more effective supplement.
Eventually, after years of research and testing, they came up with the Ingenious capsule. It is this unique, patented minor miracle that turned the world of collagen completely upside down!
You see the capsule is a vegetable cellulose which is designed to withstand the acid in the stomach. When you swallow the capsule it travels through the body intact, keeping all the ingredients inside safe and protected. It is only when the capsule reaches the small intestine that the change in PH levels there trigger the capsule to dissolve, releasing the ingredients so they can be fully absorbed by the body.
PROTECTED COLLAGEN IS 15x MORE EFFECTIVE
Ingenious Beauty uses less collagen than other supplements. There is just 627mg in a daily dose, but because the collagen is protected it is far more effective. In a landmark independent clinical trial, Ingenious Beauty was proven to improve the skin in 98% of women tested, reducing wrinkles by up to 85%. These results exceed the early findings when people took 10g of unprotected collagen.
You can see the amazing results in some of our clinically taken before and after photos:
More information on the clinical trial (and more before and after photos) can be found here.
For people to match the Ingenious Beauty results they would have to take over 10,000mg of collagen. In fact 627mg x 15 = 9,405mg, so we are actually being conservative with our statement of protected collagen being 15 x more effective. We could say it is 16 or 17 times more effective – but the point is, our clinical trial proved conclusively that protected collagen gets better results.
And the best part is that because protected collagen is more effective (so we need to use less) we can:
- purchase the highest quality collagen possible
- add other ingredients such as Hyaluronic Acid and Astaxanthin
- use more environmentally friendly packaging
- offer better value for money
So Ingenious Beauty is better for you skin, better for your wallet and better for the planet.
*1 Clinical study 2008 – A00654 – 51, Dermscan, France
*2 Clinical study, Cosderma, France, 2012